What font psychology says about the different fonts?
07 May 2020 1 min
Font Psychology: It is the study of how different font impact thought, feeling and behaviors of user. Every font has identity and personality and as a designer, we can use it as our advantages.
Deciding on which font to use is always a complicated choice. In this article, I will list common font types and it’s uses.
Here are the compiled list of major font and there possible uses.
1. Serif
Time New Roman | Trajan | Garamond | Georgia | Baskerville
They are the most commonly used font for formal, governmental, other business which business domain are finance, law and insurance.
Associated with:
- trust
- authority
- formality
- class
- grandeur
Used for:
- financial companies
- law firms
- insurance companies
- consultants
2. San Serif
helvetic | verdana | open san | gill san | futura
Use these fonts on relatively new businesses and products design that are innovative.
Associated with:
- straightforward
- modern
- trust
- sophisticated
- cutting-edge
- clean and simple
Used for:
- technology company
- fashion brand
- startup companies
3. Script
lucida script | lobster | grand hotel | scriptina pro
Mostly these fonts are better to use on products and businesses which target individual and children.
Associated with:
- elegant
- fancy
- creative
- personal
- emotional
Used for:
- food and beverage
- fashion brand
- children focused brand
4. Slab Serif
arvo | rockwell | turbine | memphis | soho
These fonts suits well with the businesses and products that are impactful and bold.
Associated with:
- confident
- solidity
- bold
- impactful
Used for:
- technology brand
- automotive brand